Press Release

 

Media Contact:
Annie Haarmann
ahaarmann@relivinc.com
636-733-1421


Reliv Announces Breakthrough in Fight Against Metabolic Syndrome
Cholesterol-lowering ingredient added to clinically proven blood sugar management supplement

 

CHESTERFIELD, MO, June 2, 2012 – Reliv International (NASDAQ: RELV) has incorporated LunaRich™ soy powder into its patented, clinically proven GlucAffect® blood sugar management formula. LunaRich delivers 5-10 times more lunasin than ordinary soy powders. Lunasin is a naturally occurring peptide scientists have identified as responsible for many of soy’s documented health benefits, including cholesterol reduction.

 

The addition of LunaRich comes less than a month after the CDC published findings from the National Health and Nutrition Examination Survey indicating the number of Americans with metabolic syndrome continues to rise.

 

Fighting an Epidemic

 

Metabolic syndrome — a cluster of symptoms including high blood sugar, obesity and cardiovascular problems — has reached epidemic proportions. According to the American Heart Association, 47 million Americans now have metabolic syndrome. The syndrome afflicts 40 percent of people in their sixties and seventies. That number is expected to rise along with our aging population. The CDC also predicts that one-third of Americans will develop diabetes if current trends continue.

 

A recent CDC study published in Pediatrics shows the epidemic isn’t limited to older adults. Obesity in teens has skyrocketed in the past decade — 23 percent of teens are now classified as diabetic or prediabetic.

 

A person with metabolic syndrome is twice as likely to develop heart disease and five times more likely to develop diabetes. Other silent symptoms include eye, kidney and nervous system damage over time.


A Nutritional Solution

 

Reliv’s GlucAffect offers a nutritional approach to combating metabolic syndrome. The patented formula brings together an array of ingredients clinically proven to promote healthy blood sugar levels, such as Pycnogenol®, banaba leaf and cinnamon.

 

In an eight-week clinical study of overweight individuals with elevated blood glucose levels, subjects taking four daily servings of GlucAffect lowered their fasting blood glucose by an average of 30% and lost an average of nearly 16 pounds.

 

“The connection between blood sugar management and weight loss is well established,” explains Dr. Carl Hastings, Reliv’s chief scientific officer. “Spikes and plunges in blood sugar impact hunger and energy levels, thus impacting food intake and exercise. Weight management is easier when blood sugar is continuously balanced. That’s where GlucAffect comes in.”


Beating Cholesterol at the Source

 

With the addition of LunaRich soy powder, GlucAffect now offers further nutritional support for metabolic health.

 

Most cholesterol is produced in the liver by the HMG-CoA reductase gene. Statin drugs work by blocking HMG-CoA, but they can often block too much. This leads to serious side effects because our body needs a minimum level of cholesterol for proper cellular function.

 

Lunasin, a naturally occurring soy peptide, works differently. Lunasin targets cholesterol at an earlier stage than statins, reducing the HMG-CoA without blocking it entirely. Reliv’s LunaRich soy powder harnesses the power of the lunasin peptide to balance cholesterol.

 

“A growing body of research shows that the lunasin peptide is one of the most important bioactive components of soy,” said Dr. Alfredo Galvez, the scientist who first discovered lunasin. “Lunasin demonstrates superior support for cardiovascular health and exhibits significant anti-inflammatory properties. In developing LunaRich for Reliv, we have maximized lunasin levels in soy.”

 

“GlucAffect is already proven to add in blood sugar management and weight loss. Now with LunaRich’s added cholesterol benefits, it’s a triple threat,” added Hastings. “No other supplement comes close to offering such a comprehensive approach to metabolic syndrome.”

 

Do You Have Metabolic Syndrome?

 

Unhealthy modern lifestyles have produced skyrocketing rates of metabolic syndrome, commonly defined as having at least three of five risk factors:

  • waistline of 40+ inches for men or 35+ inches for women
  • high blood pressure, or on blood pressure medication
  • high triglycerides
  • high blood sugar or type 2 diabetes
  • low levels of HDL (good) cholesterol

 

About Reliv International, Inc.

Reliv International, Inc., based in Chesterfield, Missouri, produces nutritional supplements that promote optimal nutrition along with premium skincare products. Reliv supplements address essential nutrition, weight loss, athletic performance, digestive health, women's health, anti-aging and healthy energy. The company sells its products through an international network marketing system of independent distributors in 15 countries. Learn more about Reliv at www.reliv.com, or on Facebook, Twitter or YouTube.

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