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SoySentials from Reliv Delivers New Approach to Women’s Heart Health
Breakthrough soy powder contains over five times key cholesterol-lowering component


CHESTERFIELD, Mo., March 13, 2012 – Reliv International, Inc. (NASDAQ:RELV), today announced that it has added LunaRich™ soy powder to its SoySentials® women’s protective health supplement. The announcement was made live at 10 a.m. CDT via Reliv’s social media platforms.


LunaRich is a Reliv-exclusive whole soy powder containing five to ten times more lunasin than the industry standard. Lunasin is a peptide found naturally in soy that scientists have identified as the key to many of soy’s documented health benefits. These include cholesterol management, heart health and weight loss, among others.


Learn how LunaRich helps control cholesterol production in the liver, the source of over 80% of the body’s cholesterol.


Heart disease is the leading cause of death of American women, killing more than a third of them. Heart attacks kill 200,000 women each year — five times more than breast cancer. Despite these staggering statistics, women are less likely than men to receive appropriate treatment after a heart attack and only make up 27% of participants in all heart-related research studies.


SoySentials from Reliv is a nutritional supplement specially designed for women. SoySentials combines soy protein, antioxidants, probiotics and herbs for a multi-faceted nutritional approach to women’s health. Ingredients have been shown to promote bone health, support the immune system and ease the symptoms of menopause and PMS, among other benefits.


Learn how SoySentials supports overall health in women.


“A common myth persists that heart disease is a mostly male health problem, but the facts tell a different story,” said Dr. Carl W. Hastings, Reliv’s chief scientific officer. “By adding LunaRich to our SoySentials formula, we are giving women a proven nutritional approach to managing cholesterol and improving heart health. And with the other benefits that SoySentials provides, it’s an ideal supplement for overall women’s health.”


SoySentials is the second Reliv product to feature LunaRich soy powder. Reliv added LunaRich to Reliv Now®, a daily essential nutrition formula, earlier this year. LunaRich is the first product to come out of the joint biotechnology research and development partnership that Reliv, Soy Labs, LLC and the Missouri Plant Science Center formed in August 2011. SoySentials, Reliv Now and LunaRich are available exclusively through independent Reliv distributors.

About Reliv International, Inc.
Reliv International, Inc., based in Chesterfield, Mo., produces nutritional supplements that promote optimal nutrition along with premium skincare products. Reliv supplements address essential nutrition, weight loss, athletic performance, digestive health, women's health, anti-aging and healthy energy. The company sells its products through an international network marketing system of independent distributors in 15 countries. Learn more about Reliv at, or on Facebook, Twitter or YouTube.




Forward-looking statements

Statements made in this news release that are not historical facts are “forward-looking” statements (as defined in the Private Securities Litigation Reform Act of 1995) that involve risks and uncertainties and are subject to change at any time. These forward-looking statements may include, but are not limited to, statements containing words such as “may,” “should,” “could,” “would,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue” or similar expressions. Factors that could cause actual results to differ are identified in the public filings made by Reliv with the Securities and Exchange Commission. More information on factors that could affect Reliv’s business and financial results are included in its public filings made with the Securities and Exchange Commission, including its Annual Report on Form 10-K and Quarterly Reports on Form 10-Q, copies of which are available on the Company’s web site,


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