How Lunasin and LunaRich Help Lower Cholesterol

Soy Much Better

The scientific community acknowledges the heart health benefits of soy, a claim validated in 1999 by the Food and Drug Administration. Studies show that lunasin, a naturally occurring peptide, is largely responsible for soy’s cholesterol-lowering properties. LunaRich® optimizes bioactive lunasin content for maximum benefit for you.

Dual-Action Lunasin 

Cholesterol comes from two sources: dietary intake and our body’s own production in the liver. Over 80% comes from the liver, so the most effective way to lower LDL (bad) cholesterol is to control the liver’s internal production. The lunasin in LunaRich does so in two ways:

  • Selectively disrupts a step in the production of an enzyme key to cholesterol synthesis.
  • Increases receptors available in liver cells to clear LDL cholesterol from the bloodstream.


Most cholesterol is produced in the liver by the HMG-CoA reductase gene. Simply blocking HMG-CoA can lead to health problems because your body needs a minimum level of cholesterol for proper cellular function. Lunasin instead targets cholesterol at an earlier stage, reducing the HMG-CoA without blocking it entirely. So you get cholesterol-lowering benefits without disrupting the body’s normal functioning.


LunaRich really works. My cholesterol is looking good and I’m back in control of my health!
Bob Brusa, Atkinson, NH

Learn more about the benefits of lunasin.